A practitioner-researcher with a background in branding and UI/UX design. Her work is grounded in sustainability - an ongoing area of study and genuine interest.

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Research

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Fungi

This isn't formal research - just personal curiosity that turned into something deeper. She is nobody in this field, no expertise to speak of, so feel free to correct her or share your own take. She started exploring the fungi world and was struck by how much beauty it holds: fungi feed us, heal us, shape our minds, and hold ecosystems together in ways human barely register. This exploration became the seed for Fungiants, a project that, in hindsight, never captured even a fraction of that wonder visually. She still carry the fascination today - ten packs of mushrooms growing at home, equal parts hobby and proof of how much she mean it.

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About

Nguyễn Hiền is a designer, a full-time studier. She cares about enhancing things through visual form - making them understandable, usable, and better_

Nguyễn Hiền is a designer, a full-time studier. She cares about enhancing things through visual form - making them understandable, usable, and better_

Nguyễn Hiền is a designer, a full-time studier. She cares about enhancing things through visual form - making them understandable, usable, and better_

_for herself

Work that resonates, not just work that pays. Projects aligned with what she actually thinks about: culture, craft, sustainability, meaning. Work that lets her keep studying while she makes.

_for people

Design spreads message. She thinks it resembles education - it holds the power to persuade, to spread information, to form behavior. So it better be clear, resonate, and reachable.

_for the earth

Sustainability isn't a style choice, it's a responsibility in every decision: materials, process, longevity. She looks to traditional crafts for this - ways of making that respected resources long before "sustainable" became a design word. It's hard, but she thought about it.

Working journey

Feb 2026 - now

Freelancer
⇢ Brand & UIUX Designer

VCD Lab
⇢ Design Lead

Currently in the journey of seeking and exploring something new, taking on independent projects while staying open to what comes next. She continues collaborating with clients from different countries and backgrounds, which pushes her to adapt her design language across cultures. This chapter is less about a fixed role and more about curiosity - testing and figuring out what kind of work she truly wants to keep doing.

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Jan 2025 - Jan 2026

Soit Studio
⇢ Brand & UIUX Designer

Theirs projects are mostly for local business, grounded in cultural insight and a strong respect for the Vietnamese 🇻🇳 context. They choose work that feels meaningful - where design can create real, local impact.
Over the year, she worked on four different websites, which sparked her interest in UI/UX and digital product design, while also contributing to multiple branding, marketing campaigns, and packaging projects.

Oct 2024 - Dec 2024

xolve agency
⇢ Intern Brand Designer

Joined a professional branding agency, contributing to brand concepts and showcase materials. One of her proposals was selected for development ✨. This experience shaped her understanding of workflow, pitching, and presenting in a real-world setting.

Feb 2026 - Now
Jan 2023 - Mar 2025

VCD Lab
⇢ Design Lead

Led a university-based creative lab 🕵️‍♀️ while seeking deeper industry exposure. Worked with international clients, mainly in F&B branding and campaigns in Australia 🇦🇺, Vietnam 🇻🇳. With an academic foundation, our approach emphasized research, process, and continuous exploration.

Mar 2021 - Dec 2022

Seesaw Vietnam
⇢ Product Designer

Seesaw is a psychology - based creative board game company. She had chances to explore design through a psychology-driven lens - focusing on user behavior and emotional interaction. The product was distributed across multiple stores in Vietnam, aiming to support mental well-being 🧘‍♀️ and encourage deeper connections with oneself and others.

Education journey

Van Lang University, Vietnam
⇢ Bachelor of Design

Graduated on time with a strong sense of fulfillment 🤟.

Sept 2020 - Aug 2024

Coursera, Google
⇢ Google UX Course

As she wanted to begin a more structured study of UI/UX design, she joined this course to learn how UX works - its process, thinking, and underlying insights.

Feb 2026

Thoc journal, Vietnam
⇢ Typography course

While preparing for her graduation project, she studied how to feel and shape typography. This experience helped me become more creative - learning to play, experiment, and explore the expressive potential of type and visual form.

Dec 2023

Treasure found

She read this book while she was researching Fungiants. It was a truly mind-blowing moment. She even met the cover designer and got a signed copy. Truly blessed.

Her new found on how to less feel useless for a graphic designer in a sustainability journey.

Email
nguyenhien1242002@gmail.com

Email
nguyenhien1242002@gmail.com

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