Fungiants

Scope

Brand identity / Creative direction

Industry

Environment

Info

2024

Reason

We are facing an environmental emergency of our creation. Fungi, a little-known natural beauty, could potentially be a lifesaver on the journey to preserve our planet.

Info

FUNGIANTS is a series of events with two main objectives: To spread knowledge and foster a love for nature and fungi (the fungal kingdom), presenting science in an engaging and accessible way without being dry or boring. To support environmental protection by providing and updating information on eco-friendly solutions, materials, and technologies derived from fungi.

Outcome

Created the creative direction for FUNGIANTS' full event identity system, from brand concept through motion collateral. The core challenge was translating fungi - a scientific, niche subject - into visual language that felt exciting and accessible to a general audience without losing its grounding in environmental urgency. The resulting identity used organic form, texture, and scale to make the invisible world of fungi feel monumental.

Credits

Mentor

Dong Thi Phuong Uyen

Motion designer

Ha Tung Lam
Cao Duc Thuan

Advisor

Man Thi Hong Thien
Chieu Anh Long

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