Galerie Bao
Thien Bao
Scope
Website
Industry
Art
Info
France, 2025
Introduction
The website was built on Squarespace, leveraging its flexible structure to create a seamless, responsive experience while maintaining full control over layout and visual rhythm. This platform allowed for an efficient development process without compromising the refined, editorial quality of the design, ensuring that the digital space remains both accessible and elegantly understated.

Challenge
The main challenge lay in translating this refined vision into a functional system within Squarespace’s constraints. While aiming for a smooth, simple, and visually compelling experience, the platform’s limited customization required careful structuring - especially when integrating an evolving archive of past, ongoing, and upcoming exhibitions, fairs, and events. To address this, the content was organized into clear columns and dedicated pages, creating a structured yet flexible framework that ensures clarity, easy navigation, and long-term scalability for managing diverse curatorial activities.


Outcome
Delivered a live website for a France-based international art curator, designed to function as both a portfolio and a scalable archive of exhibitions, fairs, and events. Working within Squarespace's constraints, I structured a content system flexible enough to grow with the gallery's programme over time - organizing ongoing, past, and upcoming exhibitions into a clear navigational logic that requires no technical upkeep from the client. The result is a digital space that feels editorial and unhurried, reflecting the curatorial sensibility of the gallery without visual noise.

Credits
Team
Soit Studio
Developer
Minh Tran
Art Director
Dong Thi Phuong Uyen
Art & Image
Provided by Galerie Bao, featuring artworks from a diverse range of talented artists





